Top 5 Brands and their Origin: Mercedes, Nokia, Pepsi, Honda, Samsung

Starting today I will be bringing to you weekly information on tops product/service brands across the world and their origin. This is important as sometime the information might be useful to you.

I believe you know what a brand is, if you don’t, a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”  An example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is often the most valuable asset of a Corporation.

Today I will cover the following brands

  1. Mercedes
  2. Nokia
  3. Pepsi
  4. Honda
  5. Samsung

Mercedes

mercedes-benzMercedes was a brand of the Daimler-Motoren-Gesellschaft (DMG). DMG which began to develop in 1900, after the death of its co-founder, Gottlieb Daimler. Although the name was not lodged as a trade name until 23 June 1902 and had to wait until 26 September to be registered legally, the brand name eventually would be applied to an automobile model built by Wilhelm Maybach to specifications by Emil Jellinek that was delivered to him on 22 December 1900. By Jellinek’s contract, the new model contained a newly designed engine designated “Daimler-Mercedes”. This engine name is the first instance of the use of the name, Mercedes, by DMG. The automobile model would later be called, the Mercedes 35 hp.
An Austrian diplomat based in Nice, a business man running a profitable business selling cars, and a racing enthusiast, Emil Jellinek had been racing DMG automobiles under the pseudonym Mercédès, after his daughter, Mercédès Jellinek. Later he contracted with DMG for a small series of dedicated sports cars containing an engine that officially bore his daughter’s name. He raced them very successfully, gaining recognition that increased interest in customers and Jellinek was placed on the board of directors of DMG. This model was a significant advancement in the history of automobiles. The model was released for sale in 1901 under the name of Mercedes 35 hp and, because of the success of the model, DMG began to apply the name as a series to other models such as, Mercedes 8/11 hp and Mercedes 40 hp Simplex. Jellinek seems to have become obsessed with the name and even had his name changed to Jellinek-Mercedes. Maybach quit DMG in 1907 and started up his own business.
The name, Mercedes, later was used to represent DMG in another new brand name, Mercedes-Benz, created in 1926 when it was applied to all vehicles produced by the new company, Daimler-Benz AG, resulting from the merger of Benz & Cie. and Daimler Motoren Gesellschaft in that year. The last name of Karl Benz was retained in the new brand, but since DMG had sold exclusive licences to foreign companies, they couldn’t use the name of their founder, Daimler, legally in all countries and decided to use the name of their most popular model. Since Jellinek was a member of the board of directors by the time of the merger, the name was promoted for continued good luck to the new company.

Nokia

nokiaNokia Corporation is a Finnish multinational communications and information technology corporation that is headquartered in Keilaniemi, Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through its wholly owned subsidiary Navteq.

Nokia is a Finnish town situated by the banks of the Nokianvirta River. Finnish words attributed to its origins were the word “noki” which means soot in Finnish and nokia its plural form and the word “nois” (plural also nokia) referring to a species of martens (beaver like creature) called the sable found in Russia, Poland and nearby countries. Sables were hunted to extinction and the word was later used to refer to any dark furred creature like the marten which could be found in Finnish countryside. This creature was later immortalized on Nokia town’s coat of arms which represents the seal of the municipality.

Pepsi

pepsiPepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 and introduced as Brad’s Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961.
Pepsi was first introduced as “Brad’s Drink” in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.

 

 

Honda

hondaHonda Motor Company, Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.
Honda has been the world’s largest motorcycle manufacturer since 1959, as well as the world’s largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. In 2001, Honda became the second-largest Japanese automobile manufacturer. Honda was the eighth largest automobile manufacturer in the world behind General Motors, Volkswagen Group, Toyota, Hyundai Motor Group, Ford, Nissan, and PSA in 2011.
The brand name Honda originated from the founder Soichiro Honda (17 November 1906 – 5 August 1991).

Samsung

samsungSamsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.
Samsung was founded by Lee Byung-chull in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee’s death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalised its activities, and electronics, particularly mobile phones and semiconductors, has become its most important source of income.
According to the founder of Samsung Group, the meaning of the Korean hanja word Samsung is “tristar” or “three stars”. The word “three” represents something “big, numerous and powerful”; the “stars” mean eternity.

Watch out, I will be bringing more information on more brands. In the mean time if you have any question go to Ngcareers Support section and drop it.

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credits: wikipedia, yahoo

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Andy is the co-Founder of Ngcareers, Nigeria's Top Job Search and Career site. You can follow him on twitter via @andychukse

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