Unilever IdeaTrophy Competition 2012

Unilever IdeaTrophy is a challenging and creative experience, where you will figure out how business works in real life while developing your skills and competencies.
Every year, a leading Unilever brand or function is selected as the sole focus of IdeaTrophy . The challenge started in 2011 with Axe Deodorant. And now it’s time to play the biggest game in history with Lifebuoy!

IdeaTrophy is not a simulation but 100% RCF (Real/Cool/Fun) business experience. So we advise you to challenge yourself before you start your own career!

We are looking for creative students, who can think out-of-the-box, be assertive, motivated to be team players, who are committed to have 100% RCF (Real / Cool / Fun) experience. If you can find two more friends who also have the drive to succeed, then join the competition!!
This is where university students figure out how business works in real life!
Ideatrophy is open to students across all levels and all majors from participating universities.
It involves personal development, different perspectives, unique experiences, preparation for business life FOR STUDENTS.
There’s also Ideatrophy CAMP HABIT CHANGERS experience for top teams!
Please download the project brief before entering the challenge. To download the brief, click on the link “The Brief – Lifebuoy“, then follow the instructions.

Job To Be Done
Drive behavioural change by promoting the need for hand washing and general cleanliness

How?
“Establish usage of LIFEBUOY soap through amplifying how lives are saved through hand washing and general cleanliness”
With a campaign centred around the theme “LIFE WITHOUT FEAR”

Your Challenge?
STAGE 1
i. What is the big campaign idea? Describe
i. What is the big campaign idea? Describe the campaign idea in not more than 150 words.
ii. What is the sweet spot (the uniqueness) that will drive the objective? Not more than 150 words

Prizes
– A Trip to SouthAfrica, Laptops, Ipads, Blackberry phones

DEADLINE FOR SUBMISSION is 11th June, 2012

RULES FOR THE COMPETITION ARE AS FOLLOWS:

  • Applicants must be between the age of 18 and 24 years as at December 2012.
  • Before the Zonal championships, persons under the age of 21 years shall obtain consent of a guardian or parents and present same to Unilever before the consideration of their application/ideas.
  • Undergraduate students from all departments and levels of seniority can participate in IdeaTrophy.
  • Each team must comprise three students from the same university.
  • Each team should decide on a “Team Lead” among three members. The Team lead will be the main contact person throughout Unilever Competition.

ENTER THE CHALLANGE.
Please download the project brief before entering the challenge. To download the brief click on the option “The Brief – Lifebuoy” then follow the instructions.

CLICK HERE TO FILL APPLICATION FORM

For inquiries or issues on submission please send an email to: discoverunilever.ng@unilever.com

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One Comment

  1. jovie onyema says:

    this is really great! do we have to go to a camp during the stages?

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