BBM apps hit 80 million active users

…records 20 million on Android, iPhone

Following the opening of the Blackberry Messenger, BBM, to other mobile platforms, the BBM community has grown to more than 80 million active users across BlackBerry, Android and iPhone devices globally.

According to Blackberry, after the amazing launch of BBM on Android and iPhone devices, with more than 10 million downloads in the first 24 hours, BBM has now ended its first week with more than 80 million monthly active users, including over 20 million new users on Android and iPhone devices.

During its first week, BBM was the top free overall app in 35 countries in Google Play and in 107 countries in the App StoreSM, and continues to maintain a strong position in key markets such as Canada, the United States, the United Kingdom, Indonesia and much of the Middle East, among others.

Commenting on the development in a statement yesterday, Executive Vice President of BBM at BlackBerry, Mr. Andrew Bocking, said, “It is great to see so many people downloading BBM, but the true measurement for us is engagement, the connections being made and the conversations in which our BBM community engages.

The power of BBM has always been the active, real conversations and interaction that our customers enjoy.” According to him, “From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers.”

Bocking further explained that with the BBM community now at more than 80 million active users around the globe, users are connecting on the private social network like never before.

“This past weekend, BlackBerry was able to remove the virtual line-up so that Android and iPhone users can now immediately download sign in and start using BBM without having to wait,” he said.

BBM users are said to be enjoying the immediacy and control that BBM offers as they chat with their new contacts, either one-toone, in multi-person chats or as part of a BBM Group.

The delivered and read statuses, as well as the message-in-progress alert, keep people engaged and active in conversations on BBM. BBM users can also share files such as photos, and voice notes, as well as update their statuses with ease.

BBM Groups allows photo, calendar, chat and file sharing for up to 30 people in a user-generated community. Every BBM user has a unique Personal Identification Number, PIN, that helps maintains their privacy, so users never have to give out their phone number or email address to a new or casual contact. BlackBerry ID connects with a person’s PIN, BBM contact list and services to make device switching quick and easy.

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