United Bank for Africa Emerge Leading Partner for Launch of Hello! Magazine in Nigeria

United Bank for Africa, Africa’s Global Bank appears set to strengthen its position as Nigeria’s premium financial services institution, following its emergence as the presenting partner for the launch of Hello! Nigeria; the premium magazine franchise targeting royalty, celebrities and iconic personalities across West Africa.

A statement issued by the promoters of the brand in Lagos indicated that preparations have reached advanced stage for the formal launch of the magazine by the end of this month. Besides UBA, other top brands hand selected as partners for this launch include, Moet & Chandon as well as The Wheatbaker Hotel, the premium hospitality centre located in Ikoyi, Lagos.

Speaking on the partnerships, Managing Director for True Tales Publications (official franchise owners for Hello! Magazine in West Africa), Anne Omezi, said the coming of Hello! to West Africa through Nigeria heralds a new era of opportunities to accord deserved dignity and respect to Nigerian royalties and celebrities.

“We are pulling every stop; we are ensuring that all that should happen would happen to give Nigerians the celebrity magazine they deserve. Our society is not all about scandals. We have lots of lofty achievements about our people that are worth celebrating and that is why Hello! is here,” she stated.

Also speaking on the partnership, Group Head, Marketing and Corporate Communications, UBA Plc, Charles Aigbe, said the bank decided to partner in the launch of Hello! in West Africa because the bank has a strong bias for celebrating Africans and their achievements while helping to build world class businesses from the continent.

The publication is a magazine specialising in celebrity news and human-interest stories, launched in Spain in 1944 and currently distributed in more than 100 countries with more than 20 local franchise editions.

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