Top Brands and Their History: Toyota, Bournvita, Milo, Knorr, Kia

This week I will continue on posting information on tops product/service brands across the world and their origin.
Today I will cover the following brands:

  1. Toyota
  2. Bournvita
  3. Milo
  4. Knorr
  5. Kia

TOYOTA

toyotaToyota Motor Corporation (TMC) is a Japanese multinational automaker headquartered in Toyota, Aichi, Japan.
The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father’s company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu, and Hino Motors, along with several “nonautomotive” companies. TMC is part of the Toyota Group, one of the largest conglomerates in the world.

Toyota is headquartered in Toyota City, Aichi. Its Tokyo office is located in Bunkyo, Tokyo. Its Nagoya office is located in Nakamura-ku, Nagoya. In addition to manufacturing automobiles, Toyota provides financial services through its Toyota Financial Services division, and also builds robots.

Toyota was started in 1933 as a division of Toyoda Automatic Loom Works devoted to the production of automobiles under the direction of the founder’s son, Kiichiro Toyoda. Its first vehicles were the A1 passenger car and the G1 in 1935. The Toyota Motor Co. was established as an independent company in 1937. In 2008, Toyota’s sales surpassed General Motors, making Toyota number one in the world,

In 1936, Toyota entered the passenger car market with its Model AA and held a competition to establish a new logo emphasizing speed for its new product line. After receiving 27,000 entries, one was selected that additionally resulted in a change of its moniker to “Toyota” from the family name “Toyoda”. The new name was believed to sound better, and its eight-stroke count in the Japanese language was associated with wealth and good fortune. The original logo no longer is found on its vehicles, but remains the corporate emblem used in Japan.
Still, no guidelines existed for the use of the brand name, “TOYOTA”, which was used throughout most of the world, which led to inconsistencies in its worldwide marketing campaigns.
To remedy this, Toyota introduced a new worldwide logo in October 1989 to commemorate the 50th year of the company, and to differentiate it from the newly released luxury Lexus brand. The logo made its debut on the 1989 Toyota Celsior and quickly gained worldwide recognition. The three ovals in the new logo combine to form the letter “T”, which stands for Toyota. The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust between the customer and the company, while the larger oval surrounding both of these inner ovals represents the “global expansion of Toyota’s technology and unlimited potential for the future.”
The new logo started appearing on all printed material, advertisements, dealer signage, and the vehicles themselves in 1990.

BOURNVITA

bournvitaBournvita, previously called Bourn-vita, is the name of a brand of malted and chocolate malt drink mixes sold in Europe and North America, as well as India, Nigeria, Ghana, South Africa, Benin and Togo, and manufactured by Cadbury. The drink was named by Cadbury which was derived from Bournville, the model village which is the site of the Cadbury factory (Bourn + Vita). It was first sold in 1949.

Cadbury Bournvita is among the oldest brands in the Malt Food category with a rich heritage and has always been known to provide the best nutrition to aid growth and all round development.  Throughout its history, Cadbury Bournvita has continuously re-invented itself in terms of product, packaging, promotion & distribution.

MILO

miloMilo is a chocolate and malt powder which is mixed with hot or cold water and/or milk to produce a beverage popular in many parts of the world. Produced by Nestlé, Milo was originally developed by Thomas Mayne in Sydney, Australia in 1934.

MILO was developed in the 1930s during the depression as a direct response to the fact that children were not receiving enough nutrients from their daily diet.
Thomas Mayne, a Nestlé Engineer, created the nutritious and delicious beverage using local milk knowledge and Swiss cocoa expertise. He named the drink MILO after the Greek mythical character Milo (the famous Ancient Greek athlete Milo of Crotona), who was known for his strength. MILO was launched in 1934 at the Sydney Royal Easter show in an area used to showcase new products to the public. This coincided with the opening of a local production plant for MILO located in Smithtown, in rural NSW, where it is still produced today.

Milo is very popular in Malaysia and Singapore, where the brand name is synonymous with chocolate flavoured drinks: Milo has a 90% market share in Malaysia, and Malaysians were said to be the world’s largest consumers of Milo. This is because Milo was once used as a nutrient supplement when it was first introduced in the country, and has thus gained a reputation as a ‘must have’ drink for the old and the younger generations. Milo manufactured in Malaysia is made to dissolve well in hot water to produce a smooth hot chocolate drink, or with ice added for a cold drink. “Milo Vans” were often associated with sports days in these two countries, during which primary school pupils would queue up to collect their cups of Milo drinks using coupons.

KNORR

knorrKnorr is a German food and beverage brand owned by the Anglo-Dutch company Unilever since 2000, when Unilever acquired Best Foods. It produces dehydrated soup mixes and condiments. The only country where Unilever did not have rights to the Knorr name is Japan, where trademark of the product there is controlled by Ajinomoto. It is sold under the name Royco in Indonesia, and under the name Continental in Australia.
Knorr was founded in 1838 by Carl Heinrich Theodor Knorr. The brand name Knorr was derived from his name. The Knorr logo contains the original signature of founder Carl Heinrich Knorr.
The unique Knorr Stock Pot bouillon uses patented jelly technology. It looks natural, smells delicious, melts naturally into dishes and has a rich, authentic taste.
Knorr soup bars are also being rolled out in restaurants, canteens, bistros and quick service restaurants. Other advances include Cubitos seasonings, meal kits with flavours such as Mexican Burritos and Japanese Terriyaki, and Knorr frozen dishes.

KIA

kiaKia Motors, headquartered in Seoul, is South Korea’s second-largest automobile. The company is 33.99% owned by the Hyundai Motor Company.
The word Kia derives from Korean words meaning “to arise to the world from Asia”. The name “Kia” derives from the Sino-Korean words ki (“to come out”) and a (which stands for Asia), such it is roughly translated as “arise or come up out of Asia” or “rising out of Asia”.

South Korea’s oldest car company, Kia was founded on June 9, 1944 as a manufacturer of steel tubing and bicycle parts by hand – and has operated as one of the country’s Chaebols since. In 1951 Kia began building complete bicycles. In 1952, Kia changed its name from Kyungsung Precision Industry, and later built motorcycles (starting in 1957), trucks (1962) and cars (1974). The company opened its first integrated automotive assembly plant in 1973, the Sohari Plant. Kia built the small Brisa range of cars until 1981, when production came to an end after the new military dictator Chun Doo-hwan enforced industry consolidation, meaning Kia had to give up passenger cars and focus entirely on light trucks.

Beginning in 2006 Kia identified design as its “core future growth engine” – leading to the 2006 hiring of Peter Schreyer as Chief Design Officer. Schreyer had previously worked at Audi (designing the Audi TT) and Volkswagen and had won the Design Award of the Federal Republic of Germany.
Schreyer has since been central to a complete restyling of Kia’s lineup, overseeing design activities at Kia’s design centers in Frankfurt, Los Angeles, Tokyo and the Namyang Design Center in Korea.
With the Kee concept vehicle, shown at the Frankfurt Motor Show in 2007, Kia introduced a new corporate grille to create a recognizable ‘face’ for the brand. Known as the Tiger Nose, Shreyer indicated he wanted “a powerful visual signal, a seal, an identifier.

Watch out, I will be bringing more information on more brands. In the mean time if you have any question go to Ngcareers Support section and drop it.

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Link References
en.wikipedia.org/

Image Credits
www.corecommerce.com
www.retrotvads.com
babydickey.com
institutohumboldt.com.ar
www.bulletpr.co.nz
www.theosautopanelandpaint.co.za

About Andy

Andy is the co-Founder of Ngcareers, Nigeria's Top Job Search and Career site. You can follow him on twitter via @andychukse

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