Using Technology to Stand Out From the Crowd in Your Job Search

Getting a job these days is hard. There are often huge amounts of people applying for positions that employers would have struggled to fill only a few years ago.

How do you go about standing out from the crowds of applicants applying for that dream job (or any job for that matter)? Obviously to an extent that depends on your own qualifications and experience, but you could try to give yourself an edge by utilising the wonders of modern technology!

Create a Video CV

How do you make your CV stand out in a pile of hundreds? Well you could spend hours trying to make it as good as you can or you could think outside the box. In the age of technology there are a lot of opportunities to get noticed by taking different approaches.

One of the best options is making a video CV which will help you to show off your creative spark whilst giving a lot of personality to your application! Saying that your creativity needs to be tempered by the type of job you’re applying for; if you’re looking to get a position at a law firm then a light hearted video is unlikely to do you any favours (although one outlining your experience and desire to learn etc might be worth a shot). While digital companies and trendy brands on the other hand will probably be a lot more receptive.

Use Social Media

Using social media in your job hunt can backfire very easily so make sure you clean up your various profiles before starting to contact employers. Or better still, don’t use networks like Facebook or Twitter to try and stand out from the crowd because they’re so personal; instead I highly recommend signing up to LinkedIn.

LinkedIn is essentially a professional social network. You could use it to network with important people in your industry as a way to get your foot in the door. Contact them directly, instead of generic onsite applications, to see if they have any positions etc.You’ll also find that jobs are frequently listed in your news feed that are related to your skills, interests and experience. The more connected you are the more positions you will come across and if you’ve networked well enough you could be one step ahead of your competitors.

Use Phone Apps

There are plenty of apps on the market that are designed to help jobseekers find a job.Obviously it depends onwhat your specific situation calls for, but I’ve listed a couple of popular choices below that may prove useful.

Pocket Resume – If you’re heading to a job fair or a networking event then the ‘Pocket Resume’ app will probably come in handy. It is essentially a PDF form of your CV which you can either show to employers at the event or email to them there and then. It’s surprisingly handy and means you are never caught off guard without a paper copy of your CV.

Now Hiring – This app enables users to search jobs using location targeting to look at local vacancies that are specific to their interests. It covers a number of countries including the USA, UK, Germany and India.

LinkedIn – This is just the app form of the social networking site, that I’ve already spoken about above so I won’t repeat myself.

BeamME – This last one is an app based business card; you enter your contact information etc and instead of handing out cards (that easily get lost) at events you can ‘send’ your business card directly to their phone.

Manipulating the Internet

The internet is one of mankind’s greatest achievements. However, it is also incredibly daunting for any jobseeker; as an example I just searched Google for “jobs in pr” and received 661,000 results in 0.2 seconds! Where would you even start?

Well fortunately there are a few little tricks I’ve picked up that may be able to help you. If you know what industry you would like to work in then try using a search operator. A search operator is basically a way to hone in on specific results; once again I’ll use the example of “jobs in pr” but this time I’ll add ‘site:’ before the search term. So it reads site:“jobs in pr”; this term resulted in 19,800 results with far more relevant results. I’ve listed a few more search operators you may find useful below:

• “site:” – This operator specifies a keyword or phrase that has to be appear at least once on the site. You can also use it to search for particular words or phrases on a website e.g. “royal family”.
• “-“ – Using a negative sign will remove particular phrases or websites from your search. So if you keep getting generic job sites in your results use the ‘-‘ as follows: “pr jobs –”.
• “inurl:” – This operator specifies that a particular keyword or phrase has to be found in the url before it will appear in search results.

Josh writes for Workfish a London based recruitment agency who specialise in social media, communications and PR jobs.

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