Top 5 Brands and their Origin: Coca Cola, Maggi, Adidas, Suzuki, Total

Last week I started posting information on tops product/service brands across the world and their origin. Like I said last week in our post on Top 5 Brands and their Origin this is important as sometime the information might be useful to you.

Today I will cover the following brands:

  1. Maggi
  2. Suzuki
  3. Coca Cola
  4. Total
  5. Adidas

MAGGI

Maggi named after the Founder Julius Maggi.maggi
Maggi is a Nestlé brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles.
The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father’s mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market, and followed up with a ready-made soup based on legume

In 1947, following several changes in ownership and corporate structure, Maggi’s holding company merged with the Nestlé company to form Nestlé-Alimentana S.A., currently known in its francophone homebase as Nestlé S.A.. meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen, where it is still based today.

Today, Maggi is known throughout the world for its dry soups, seasoning sauce and instant noodle dishes. In New Zealand, Maggi Onion Soup mix is often combined with reduced cream to create an onion dip for potato chips that has come to be generally accepted as a Kiwi favorite.
In India, Maggi instant noodles are a favorite for an anytime meal, from dorm rooms of colleges to late-night cooking in home kitchens. It is so popular that many people in India call noodles ‘Maggi’.
In Nigeria Maggi cube is used widely as seasoning. It is so popular that most people call seasoning cubes ‘Maggi’.

 

SUZUKI

Suzuki is a brand name of Suzuki Motor Corporation, named after the founder Michio Suzuki.Suzuki
Suzuki Motor Corporation is a Japanese multinational corporation headquartered in Minami-ku, Hamamatsu, Japan, which specializes in manufacturing automobiles, 4×4 vehicles, motorcycles, all-terrain vehicles (ATVs), outboard marine engines, wheelchairs and a variety of other small internal combustion engines.
In 2011, Suzuki was the tenth biggest automaker by production worldwide. Suzuki employs over 45,000 and has 35 main production facilities in 23 countries and 133 distributors in 192 countries.

In 1909, Michio Suzuki (1887–1982) founded the Suzuki Loom Works in the small seacoast village of Hamamatsu, Japan. Business boomed as Suzuki built weaving looms for Japan’s giant silk industry. In 1929, Michio Suzuki invented a new type of weaving machine, which was exported overseas. Suzuki filed as many as 120 patents and utility model rights. The company’s first 30 years focused on the development and production of these exceptionally complex machines.

In 1953, Suzuki scored the first of many racing victories when the tiny 60 cc “Diamond Free” won its class in the Mount Fuji Hill Climb.

By 1954, Suzuki was producing 6,000 motorcycles per month and had officially changed its name to Suzuki Motor Co., Ltd. Following the success of its first motorcycles, Suzuki created an even more successful automobile: the 1955 Suzuki Suzulight. Suzuki showcased its penchant for innovation from the beginning. The Suzulight included front-wheel drive, four-wheel independent suspension and rack-and-pinion steering—features not common on cars until three decades later.

Volkswagen AG completed the purchase of 19.9% of Suzuki Motor Corporation’s issued shares on 15 January 2010, Volkswagen AG is the biggest shareholder in Suzuki.

 

COCA-COLA (Coke)

Coca-Cola is brand name for Coca-Cola Company, name suggested by Frank M. Robinson partner to the founder John S. Pembertoncoca-cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

When John S. Pemberton created the formula for his new drink in 1886, his partner and bookkeeper, Frank M. Robinson, suggested the name Coca-Cola, thinking that ‘the two Cs would look well in advertising’. He wanted to create a unique logo to go with it, and experimented writing the company’s name in elaborate Spencerian script, a form of penmanship characteristic of the time.

The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia, by John Pemberton, originally as a coca wine called Pemberton’s French Wine Coca. He may have been inspired by the formidable success of Vin Mariani, a European coca wine.
In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a nonalcoholic version of French Wine Coca. The first sales were at Jacob’s Pharmacy in Atlanta, Georgia, on May 8, 1886. It was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal.

The famous Coca-Cola logo was created by John Pemberton’s bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.
Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs.

 

TOTAL

FRANCE TOTAL UTS ENERGYTotal S.A. is a French multinational integrated oil and gas company and one of the six “Supermajor” oil companies in the world. Its businesses cover the entire oil and gas chain, from crude oil and natural gas exploration and production to power generation, transportation, refining, petroleum product marketing, and international crude oil and product trading. Total is also a large-scale chemicals manufacturer. The company has its head office in the Tour Total in the La Défense district in Courbevoie, West of Paris.

The company was founded after World War I, when the then French Prime Minister Raymond Poincaré rejected the idea of forming a partnership with Royal Dutch Shell in favour of creating an entirely French oil company. At Poincaré’s behest, Col. Ernest Mercier with the support of ninety banks and companies founded Total on 28 March 1924, as the Compagnie française des pétroles (CFP), literally the “French Petroleum Company”.

The company renamed itself Total CFP in 1985, to build on the popularity of its gasoline brand. Later in 1991, the name was changed to Total, when it became a public company listed on the New York Stock Exchange. The French government, who used to control more than 30 percent of the company’s stock in 1991, reduced its stake in the firm to less than 1 percent by 1996 In the time period between 1990 and 1994, foreign ownership of the firm increased from 23 per cent to 44 per cent.
After Total’s takeover of Petrofina of Belgium in 1999, it became known as Total Fina. Afterwards it also acquired Elf Aquitaine. First named TotalFinaElf after the merger in 2000, it was later renamed back to Total in 6 May 2003. During that rebranding, the current globe logo was unveiled

The TOTAL logo’s spherical shape, airy quality, openness and colours – conveying renewal and a forward-looking approach – reflect the international scope of our businesses, our commitment to multiple energies and our ability to help the world progress and foster interaction.
The TOTAL brand stands for outstanding customer care and high quality products. There is a huge range of products available under the TOTAL brand, which includes motoring fuels, lubricants, solvents, bitumen, bulk fuels, and heating oils and gases. These TOTAL products are used everyday in homes, offices, farms, factories, workshops, on motorsport racetracks and in many other environments. The TOTAL brand has been marketed in the UK since 1955, and quickly established itself as a brand representing innovation and quality.

 

ADIDAS

Adidas brand name formed from name of the founder Adolf “Adi” Dassler. It is a backronym; the name is a portmanteau formed from “Adi” (a nickname for Adolf) and “Das” (from “Dassler”)adidas

Adidas AG (German pronunciation: [ˈadiˌdas]) is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth ), and Rockport. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world.
Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf.

Christoph Von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf “Rudi” Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in a leather wholesale business in Nuremberg.
Adolf “Adi” Dassler started to produce his own sports shoes in his mother’s wash kitchen in Herzogenaurach, Bavaria after his return from World War I. In July 1924, his brother Rudolf returned to Herzogenaurach to join his younger brother’s business, which became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started the venture in their mother’s laundry,[6]:5 but, at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.[7]
By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the world’s first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owens’s haul of four gold medals, his success cemented the good reputation of Dassler shoes among the world’s most famous sportsmen. Letters from around the world landed on the brothers’ desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II.

Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party than Adolf. During the war, a growing rift between the pair reached a breaking point after an Allied bomb attack in 1943, when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in: “The dirty bastards are back again”, Adi said, referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family. After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in.
The Dassler factory, used for production of anti-tank weapons during the war, was nearly destroyed by US forces in April 1945, but was spared when Adi Dassler’s wife, Käthe, convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers’ shoes.
The brothers split up in 1947, with Rudi forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Adi forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949. Although it is popularly claimed that the name is an acronym for All Day I Dream About Sport, that phrase is a backronym; the name is actually a portmanteau formed from “Adi” (a nickname for Adolf) and “Das” (from “Dassler”)

Watch out, I will be bringing more information on more brands. In the mean time if you have any question go to Ngcareers Support section and drop it.

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Link References
en.wikipedia.org/wiki/Adidas
en.wikipedia.org/wiki/Suzuki
en.wikipedia.org/wiki/Coca-Cola
en.wikipedia.org/wiki/Maggi
uk.total.com/about/brands.asp
en.wikipedia.org/wiki/Total_S.A

Image credits
defencegreece.com
complex.com
vikingsrugby.com.au
unifiednoise.com
marketingfaq.net

Top 5 Brands and their Origin: Coca Cola, Maggi, Adidas, Suzuki, Total by

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